Call of Duty: 141 Influencer Card

Incepting the Influencers

Call of Duty is one of the most successful games on the planet. So how does a brand of their size activate influencers and use them to keep the entire Call of Duty community engaged? Enter the 141 Card. This black card was given to 200 of Call of Duty’s most impactful influencers, but rather than unlocking rewards for themselves, these influencers used to the card to uncover new content coming to the game. Using an exclusive Snapchat Lens, influencers could scan their card to see an augmented reality tease of upcoming, maps, modes, and in-game operators.

EXPERIENCE

• Campaign Planning

• Content Strategy

• Influencer Relations

• Augmented Reality