Call of Duty Warzone Launch

Bringing The Biggest Launch in History to Life

Over 50 million players.

Thank you #Warzone players for dropping in with us. #FreeCallofDuty pic.twitter.com/is2kpgRq6U
— Call of Duty (@CallofDuty) April 10, 2020

In early 2020, with the world locked down, Warzone launched. Warzone was the single biggest moment in the history of Call of Duty. The massive Battle Royale title lead to over 100 million daily active users, and became a full-fledged cultural phenomenon. Warzone was a massive bet for the Activision organization, but through detailed strategic planning and engaging social content, it became a household name.

Strategic Planning
Campaign Activation
Social Activation
Digital Media

#Modernwarfare owners, set those alarms and prepare for #Warzone tomorrow. #FreeCallofDuty pic.twitter.com/cWpmAgAQi4
— Call of Duty (@CallofDuty) March 9, 2020

Waking up to a full day of #Warzone #FreeCallofDuty pic.twitter.com/wL8WHHME6r
— Call of Duty (@CallofDuty) March 11, 2020

We've got @drdisrespect bringing the intensity in #Warzone, right now.

Watch live: https://t.co/vzb7yfJadP pic.twitter.com/KJWWYcZl5s
— Call of Duty (@CallofDuty) March 10, 2020

Who are you dropping in to #Warzone with this weekend? #FreeCallofDuty pic.twitter.com/uxQC3AnDGt
— Call of Duty (@CallofDuty) March 13, 2020