Nike: Nikecraft ISRU

It Won’t Fail Because of Me

Exercising your imagination during isolation is just as important as exercising your body. That’s why Nike has partnered up with long-term collaborator and renowned contemporary artist Tom Sachs, helping to unleash creativity by offering unprecedented access to his personal studio. A digital workshop experience dubbed ‘In Situation Resource Utilization (I.S.R.U)’, is the initiative designed to inform and inspire during these challenging times.

EXPERIENCE

• Campaign Planning

• Digital Strategy

• Social Strategy